FAQs

Q 1. What’s the difference between organic and paid marketing?

The difference between organic and paid marketing lies in how you attract and reach your audience.

Organic marketing focuses on growing your visibility naturally over time without paying for ads. It includes strategies like search engine optimization (SEO), social media posts, blog content, and email newsletters. The goal is to build trust, engage your audience, and attract visitors through valuable, consistent content. Although it takes longer to show results, organic marketing helps create long-term brand authority and credibility.

Paid marketing, on the other hand, involves spending money to promote your business through online advertisements. This includes Google Ads, Facebook and Instagram ads, sponsored posts, or influencer collaborations. Paid marketing delivers faster results and allows you to target specific audiences based on location, interests, and behavior.

In simple terms, organic marketing builds steady, lasting growth over time, while paid marketing provides quick visibility and immediate traffic. A successful digital strategy often combines both to maximize reach and results.

Q 2. Can digital marketing work for small businesses?

Yes, digital marketing can absolutely work for small businesses. In fact, it’s one of the most effective and affordable ways for them to grow in today’s competitive market. Through digital marketing, small businesses can reach their target audience locally or globally without spending heavily on traditional advertising.

It allows business owners to promote their products or services online using tools like social media, Google Ads, and search engine optimization. These platforms help attract new customers, build brand awareness, and engage directly with people interested in what they offer.

Another major advantage is that digital marketing provides measurable results. You can track how many people visited your website, clicked on your ads, or made a purchase — giving you a clear picture of what’s working and what needs improvement.

Overall, digital marketing gives small businesses the opportunity to compete with larger brands, build strong customer relationships, and grow steadily — all within a manageable budget.

Q 3. How do you measure digital marketing success?

We track KPIs (Key Performance Indicators) such as website traffic, click-through rates, conversion rates, and ROI through analytics tools.

Q 4. Do you create and manage social media accounts?

Yes, we do create and manage social media accounts for businesses and individuals. Our social media management service covers everything from setting up your profiles to planning, creating, and posting engaging content that represents your brand effectively.

We start by creating or optimizing your social media pages on platforms like Facebook, Instagram, LinkedIn, Twitter (X), and YouTube, ensuring your branding, bio, and visuals look professional and consistent. Once your accounts are ready, we handle content creation, which includes writing captions, designing graphics, scheduling posts, and maintaining a regular posting schedule.

Beyond posting, we also focus on engagement and growth — responding to comments and messages, interacting with followers, and running paid ad campaigns to increase reach and followers. We use analytics tools to track your performance and adjust strategies based on what works best for your audience.

In short, we take care of your entire social media presence, so you can focus on running your business while we help you build brand awareness, attract new customers, and maintain strong relationships with your audience online.

Q 5. What is content marketing?

Content marketing focuses on creating valuable blogs, videos, and graphics that attract and engage your audience, helping build trust and boost SEO.

Q 6. How can social media marketing help my business?

Social media builds brand awareness, engagement, and trust. It allows you to reach potential customers on platforms like Facebook, Instagram, LinkedIn, and TikTok.

Q 7. What are Google Ads or PPC campaigns?

Pay-Per-Click (PPC) advertising allows you to pay only when someone clicks on your ad. It’s a fast way to drive targeted traffic and conversions to your website.

Q 8. What are Google Ads or PPC campaigns?

Pay-Per-Click (PPC) advertising allows you to pay only when someone clicks on your ad. It’s a fast way to drive targeted traffic and conversions to your website.

Q 9. What is SEO, and why is it important?

SEO (Search Engine Optimization) improves your website’s visibility on Google and other search engines. Higher rankings mean more traffic, leads, and sales.

Q 10. How long does it take to see results from digital marketing?

It depends on the strategy. SEO can take 3–6 months, while paid ads and social media campaigns can show results almost immediately.

Q 11. What is digital marketing?

Digital marketing refers to online strategies and channels used to promote your business — such as SEO, social media, PPC ads, email marketing, and content creation.

Q 12. How do I ensure my website is secure?

You can ensure your website is secure by following a few key practices that protect it from hackers, malware, and data breaches. The first and most important step is to install an SSL certificate, which encrypts data between your website and its visitors. This not only keeps information safe but also helps build trust — users will see the padlock symbol and “https” in your URL.

Regular software updates are equally important. Whether you’re using WordPress, Shopify, or another platform, always keep your CMS, themes, and plugins up to date, as outdated software is one of the most common entry points for attackers.

You should also use strong, unique passwords and enable two-factor authentication for all admin accounts. Regular backups of your website ensure that if something goes wrong, you can quickly restore your data.

Installing security plugins or firewalls can add another layer of protection by monitoring traffic and blocking suspicious activity. Lastly, choose a reliable hosting provider that offers built-in security measures, such as malware scanning and DDoS protection.

By combining these steps — SSL encryption, updates, backups, secure passwords, and quality hosting — you can significantly reduce risks and keep your website safe.

Q 13. Do you provide website hosting and domain registration?

Yes. We can handle domain registration, hosting setup, and management to make the process seamless for you. Our Web Hosting Partner is DCORE HOST Web Hosting Comapny

Q 14. Can you integrate third-party tools or software into my website?

Yes, we can integrate CRM systems, booking tools, payment gateways, chatbots, email marketing, and more, depending on your business needs.

Q 15. What is the difference between a custom website and a template website?

A template website uses pre-made designs for faster and cheaper setup. A custom website is built from scratch, tailored to your brand, features, and audience — offering more flexibility and uniqueness.

Q 16. What is the average cost of designing a website?

In India, the average cost of designing a website varies widely depending on the type of site, features you need, and who builds it. For a basic small business or informational site, you can expect to pay around ₹10,000 to ₹60,000 if it’s relatively simple with a few pages and basic functionality.

If you want more advanced features — like custom layouts, dynamic content, or integrations — costs often fall between ₹50,000 and ₹2,00,000+ for a professional business or e-commerce site.

At the high end, custom web applications or complex e-commerce platforms with bespoke functionality can run well above ₹2,00,000, depending on requirements

Q 17. How long does it take to design a website?

Typically, a standard website takes 2–6 weeks from planning to launch, depending on the project’s scope, content readiness, and feedback speed.

Q 18. Will my website be mobile-friendly?

Yes. All modern websites are built with responsive design, meaning they automatically adjust to look great on smartphones, tablets, and desktops.

Q 19. Can I update my website myself after it’s built?

Absolutely. Most websites are built using content management systems (CMS) like WordPress or Shopify, allowing you to easily update text, images, and products without coding.

Q 20. Do you offer website maintenance and support?

Yes. We offer ongoing maintenance plans that include updates, backups, security monitoring, and content changes to keep your site running smoothly.

Q 21. Will my website be optimized for SEO?

Yes. We follow SEO best practices during development, including fast load times, mobile optimization, clean URLs, and keyword-friendly content structure.

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